Advertising Rates
Advertise with the UMass Amherst Alumni Association (pdf)
A vibrant part of the campus community, the UMass Amherst Alumni Association serves over 220,000 alumni and provides a network for members and others to contact and socialize with other alumni, build their professional skills and add value to their education.
The Alumni Association hosts over 200 on and off campus events every year, including social functions, educational forums and athletic events for which invitations are sent to our list of alumni by broadcast email and via direct mail. There are opportunities for promotional give-aways at many functions.
Visitors to the Association web site homepage are consistently increasing. At present it receives approximately 76,000 unique visitors per month. Advertising space is available on both the homepage and select other pages on the web site.
The Alumni Association sends their broadcast email newsletter, @UMASS, to a list of approximately 84,000 alumni monthly, who have opted-in to receive this publication. Advertising is available in each monthly issue.
Typically, over 60 events are held in Memorial Hall for current students and/or alumni throughout the year. Memorial Hall is also frequented daily by students and alumni of all life stages. The Alumni Association accepts placement of advertising materials in Memorial Hall and in the Alumni Association reception area for vendors that meet university and Alumni Association criteria.
Ads in @UMASS
@UMASS is issued monthly and is distributed on the first Wednesday of the month to our list of over 84,000 alumni who have opted-in to receive it.
Half-banner size: 400 x 100 pixels in jpg or gif format. Type size may not be larger than 18pt.
Tile ad size: 160 pixels width, variable depth (not to exceed 300px).
Rate per contract year:
One insertion: $400 each
Six insertions: $350 each
Twelve or more insertions: $300 each
Specs, file format information and submission guidelines:
Same as Web Tile-Size Banner Ads (noted below):
Artwork must be received by Thursday COB, the week prior to issue.
Tile-Size Web Ads
Size for home page: 140 x 100 px in jpg or gif file format
Size for interior pages: 170 x 120 px in jpg or gif format
Rates for Home Page:
Three months: $750 p/month; $2,250 total for 3 months
Six months: $650 p/month; $3,900 total for 6 months
One year: $550 p/month; $6,600 total for 12 months
File Types that may be provided include:
GIF, JPG, Flash SWF*
*Animated GIFs must be supplied as a backup to load in browsers that do not contain plug-ins to support rich media.
Audio Files: Audio files are not allowed.
Color Palette: 256 (or fewer) adaptive colors, with flat colors chosen from web-safe colors.
Note: Your ad should work, no matter what background color exists on the web page. Important: DO NOT set the background of your ad as transparent.
URL: Any links to URLs must be targeted to open in a blank page (new window).
Ad Submissions: Files may be attached to an e-mail to Norma Heim (njheim@admin.umass.edu) after you have made a space reservation and received approval for the artwork.
Note: Web ads are posted on the first work day of the month and removed on the first work day of the next month or when the advertising agreement has expired.
Placement of Promotional Material:
Memorial Hall has student and alumni traffic throughout the year. Placing your product/service information in this thoroughfare targets an audience specifically looking for information.
Furnished preprinted only, by advertiser.*
Cost: $150 per month
* content and copy must be approved by Membership & Marketing Committee
* those advertisers providing discounted services to Alumni Association members may also receive placement at some events throughout the year for an additional $150 per event