Sponsorship Opportunities
Sponsor an Alumni Association Program or Event (pdf)
Position your company in front of thousands of enthusiastic UMass Amherst alumni and students... be a part of the excitement and align your business with the UMass Amherst Alumni Association! Several hallmark events are scheduled during the next 12 months that will highlight our sponsors and which provide unique opportunities for you to reach our alumni and student audience.
Alumni events are marketed to a general or targeted list of alumni from a constituency of over 220,000, and student events are marketed to a list of approximately 15,000 current students. Marketing includes links or listings in the monthly e-newsletter going to over 84,000 opt-in alumni, friends, and fans, electronic invitations (2 per event), sponsorship recognition on the Alumni Association and/or Student Alumni Association web sites, sponsorship recognition on event pages, registration pages and all direct mail associated with individual events. The Alumni Association web site receives over 76,000 unique visitors per month.
We invite you to join us as a 2010-2011 sponsor and gain high visibility with our alumni and student audience.Event Sponsorship & Promotions
The Alumni Association organizes, promotes and executes numerous sponsorable events throughout the year which provide a tremendous opportunity to reach a targeted audience through face-to-face communication. Product sampling, product displays, literature distribution, and other promotional tactics can allow sponsors to create an emotional tie and leave a lasting impression with our alumni and/or student consumers. From athletic events to Alumni Career Connections programs, from Commencement Ball to Campus to Career programs, there are a wide range of opportunities for sponsorship that provide access to specific groups.
Regional Alumni Clubs
With more than 35 regional alumni clubs across the nation, the Alumni Association offers sponsors and advertisers local market reach around the country to this passionate audience, and range from athletic events to wine-tastings. Visit UMassAlumni.com for a list of regional events and related sponsorship opportunities.
Sponsorships are available on a per-event basis (variable fee), or for the entire Clubs Program ($30,000).
Student and Alumni Programs
The Alumni Association hosts career-focused events on campus for current students, and in major metro areas throughout the year, targeting young to mid-career professionals. By partnering with the UMass Amherst Alumni Association, you uniquely position your brand, products and services before approximately 220,000 alumni for Alumni Career Connections events; while the Campus to Career series generates broad exposure to approximately 10,000 upper-class students and more than 5,000 graduate students.
You may sponsor the programs below in their entirety, or you may sponsor individual components, of which several are listed. For a complete list of related opportunities and associated a la carte costs, or for more details on an overall program sponsorship, please contact Norma Heim at 413.577.0312.
Related sponsorship opportunities
Campus-to-Career Programs – Overall program sponsor: $10,000
- Program presentation: $1,000
- Table at event: $500
- Senior Pancake Breakfast: $2,000
- Gift for attendees: $4,000
- Annual senior t-shirt: $2,000
Commencement Ball – Overall event sponsor: $15,000
- Horse and carriage rides: $3,000
- Commemorative photo area: $3,000
- Decorations: $3,500
- Catering: $10,000
- Chocolate fountain: $750
- Event signage: $500
Alumni Career Connections – Overall program sponsor: $25,000
- Program presentation: $2,500
- Table at event: $500
- Event signage: $500
- Logo placement on email broadcasts: $500 per event
- Logo placement on direct mail pieces: $1,000 per event mailing
- Branded give-a-ways/raffle items: $5,000
- Career tips web page sponsor: $10,000 all pages: $1,000 per page
Reunion Weekend
This signature university event provides your business with marketing exposure to the UMass Amherst community and alumni. This annual event brings together a diverse group of people, both locally and from all reaches of the U.S. Because class sizes vary and the number of people attending Reunion each year varies, the costs for sponsorships listed are approximate. If you are interested in sponsoring something for an upcoming Reunion, we can provide you with a more accurate count and associated cost. Below is a list of sponsorship opportunities related to the annual Reunion, and a ballpark price for each line item.
Reunion Weekend:
Over 30 weekend activities include luncheons, dinners, lectures, tours and open-houses.
- Approximate sponsorship cost of “give-away”.......... $2,500
- Approximate sponsorship cost of luncheon.............. $2,000 - $5,000
- Approximate sponsorship cost of dinner.................. $5,000 - $8,000
- Approximate sponsorship cost of lecture................. $200 per lecture
- Approximate sponsorship cost of transportation...... $2,000
Constituent Group Events:
The Alumni Association works with a wide variety of constituent groups, including alumni with an affinity specific to schools or colleges, fraternities or sororities, dorms, academic departments and student organizations. There are opportunities for sponsorships unique to each group and/or event. Please call for more information if you are interested in sponsoring an event or program targeting one of these groups.
Homecoming:
Weekend activities include the annual Mulitband Pops Concert, various school and college open houses, affinity group reunions, MinuteFan Park and a football game in Warren P. McGuirk Alumni Stadium, having a seating capacity of 17,000. Homecoming for fall 2009 is on October 17th. Our list of alumni are invited via electronic invitations and approximately 20,000 targeted alumni receive direct mail pieces. The target audience is alumni in New England, and invitations include sponsorship information. Sponsors may table at the Alumni Tailgate Tent prior to the Homecoming game.
- Approximate sponsorship cost of “give-away”: $4,000
- Approximate sponsorship cost of barbeque: $10,000
Senior Open House:
Senior Open House takes place the week before final exams, prior to Commencement. The Alumni Association hosts this open house in Memorial Hall to familiarize approximately 4,000 senior students with Alumni Association services and MaroonCentral — the student and alumni online community, and to learn about affinity partner products and services. They also receive free gifts and snacks. Below is a list of sponsorship opportunities related to the Senior Open House.
Tabling and Cash Drawing Sponsorship $1,000
Includes tabling, distribution of collateral materials and/or giveaways; and sponsorship of the $1,000 cash giveaway. The sponsor and winner of the drawing is announced at Commencement Ball and promoted in all communications about the event.
Tabling $500
Includes tabling and distribution of collateral materials and/or giveaways.
Snacks $750
Alumni Tailgate Tent:
The Alumni Association hosts the Tailgate Tent where fans can enjoy a barbeque at all home football and some playoff games as they take to the road. The tent is open two hours prior to kickoff to all alumni, friends, and local fans and is located in the middle of MinuteFan Park at the entrance to Warren P. McGuirk Alumni Stadium. An average of 14,000 alumni families, friends and students attend each home game, along with fans from the regional community. Seating capacity of the stadium is 17,000.
From inclusion in promotional materials to onsite consumer promotion and tabling opportunities, these events are promoted to approximately 220,000 alumni and over 20,000 current students. Below is a list of sponsorship opportunities related to season football games.
- Approximate sponsorship cost of tabling: $500 per game
Sponsors may elect to do one game, multiple games, or all games (if available). - Approximate sponsorship cost of barbeque: $2,000 per game
Sponsors may elect to do one game, multiple games, or all games (if available). - Season sponsorship of Tailgate Tent: $20,000
WE CAN HELP:
From suggestions on promotional items to help with your specific message or promotion, the Alumni Association’s staff of expert event planners and marketing professionals will work with you to create the impact you’re looking for. For more information on sponsoring Alumni Association programs and events, please contact:
Elena Lamontagne, Interim Director of Marketing
413. 545.2107
elamontagne@admin.umass.edu